As Fox Street Agency, we pride ourselves on creating high quality thought leadership content for our clients. Thought leadership typically takes the form of well-researched and expertly written opinion pieces, which are distributed to media or shared on professional networks such as LinkedIn.
In our experience, this approach helps our clients to maximise their media coverage and to create awareness among new audiences. Thought leadership also helps to build trust while communicating your business's relevance and expertise.
Below are a few recent examples of effective thought leadership campaigns we've carried out.
CAFSA's 2021 Country Giving Report
We helped CAFSA to secure several instances of broadcast and online coverage for their 2021 Country Giving Report.
Why SA's youth need basic workforce skills
A thought leadership article on basic workforce skills that we wrote for our client Optimi Workplace received widespread coverage.
Post-elections: How digital twins can improve SA
In late 2021, we secured several article placements for our client, Royal HaskoningDHV in a range of high-profile outlets.